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And throughout Canada and the U.S., people who want to pleasure the planet can now buy everything from bamboo bed sheets to organic lubricant and "eco-undies."
"Green living is getting sexy," says Jacob Gordon, author of TreeHugger.com's recent green guide for the bedroom.
"Even a year ago, people wouldn't have been nearly as receptive to this kind of thing. ... But, as the importance of living green gains traction in our culture, people are willing to take things like that a lot more seriously."
Most environmentalists will agree the mainstream success of the Al Gore vehicle An Inconvenient Truth has helped give climate change the pop-culture sheen it's currently enjoying. Indeed, global warming is a cause to which everyone from Diesel apparel to Vanity Fair magazine and Starbucks are pinning their marketing efforts.
And if shopping to save the planet is trendy, having sex to clear your conscience is at the cutting edge.
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